How to Use Your Brand to Land a New Job


Everyone has a personal brand whether they realize it or not. Sometimes it’s easier for people to understand their brand as their reputation, or what’s being said about them in meeting rooms or other spaces where they’re not present. A person can take an active role in cultivating their brand/reputation, or it’ll be left to others to define as they see fit.

Trust me that you want to be a person who actively works on your reputation or brand. If so, you’ll feel more in control of your job search and career. 

Recently, I sat down with Diana YK Chan, who is a career and business coach, on the latest episode of Career Talks to talk about how people can shape their personal brands to make a move in their career — especially if they want to make a pivot to a new role or industry.

You can watch the full conversation by clicking the player above or by clicking here

What does it take to be a CEO? What traits make a person successful in that role? How do you become a CEO if you meet those criteria? Graham Weaver, who is founder and managing partner of the private equity firm Alpine Investors, has thought a lot about these questions and many others as part of his work. He runs a training program through his firm for people — often recent business school graduates — who want to be CEOs. Weaver, who also teaches strategic management at Stanford’s Graduate School of Business, joined me on the latest episode of the Get Hired podcast to share what he’s learned through his work. 

You can listen to the episode above or on Apple Podcasts by clicking here. A transcript of the conversation is available by clicking here.

  • What can be learned from a long job hunt? (By Todd Dybas) Career development professor Carli Fink shared on LinkedIn that she recently landed a new job after months of searching. The extra time she had while looking for new work taught her several things she hadn’t realized when previously ensconced in work. Among them was that her work life was not preventing her from longer runs or more savory meals. Also, Fink said she realized “you can have it all but not all at once.” That helped her manage her free time and not get too caught up in comparisons with strangers. Click here to learn more.

  • Time is money and hiring managers care about both. (By Todd Dybas) A new report emphasized an old priority: Be on time. The report from communications platform Ringover showed that hiring managers are most irritated by late-arriving interview candidates. Late arrivals signal to recruiters that interviewees would likely struggle with deadline management. Not to mention it being a general put-off. An executive recruiter told CNBC Make It that the grace period for being late dwindled from 15 minutes during the pandemic to five minutes now. Or perhaps less. Click here to read more.

  • How the labor market influences the job hunt. (By Todd Dybas) The first jobs report of 2024 started the year with a jolt. However, circling the ostentatious addition of 353,000 new jobs in January is headline-grabbing news of layoffs. Data also shows that most workers are remaining in their positions after years of consistent job movement. So, what does the latest report mean for would-be job seekers thinking about leaving a position for something new? Business Insider notes much of the job market leveled in 2023, resembling pre-pandemic trends more than the white-hot fluctuations of the post-pandemic recovery. That return to normalcy means hiring timelines increased, and workers’ power to be ultra-selective receded, even with shiny job reports. One expert told Business Insider the job market switched from a speeding Ferrari to a steady cross-country ride. Buckle up. Clear here to see what others are saying about the report.



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