The subscription service economy is thriving. Businesses that pivot to that revenue model … [+]
gettyIn recent years, a profound shift has occurred in the way consumers access products and services. Impulse buys are being outpaced by convenience, curation and community. One business model that has seized the zeitgeist is the subscription service. From streaming services like Netflix to curated meal kits and beyond, the subscription model is not just a trend—it’s the new frontier of customer relationships and business profitability. This transformation is reshaping business models across industries and revolutionizing consumer behavior.
The surging demand for subscription services has propelled the subscription industry to become one of the most rapidly expanding segments within the global economy and for aspiring entrepreneurs to build a profitable business.
The global subscription economy market size is projected to be $1.5 trillion in 2025, up from $650 billion in 2020. An average US consumer spent $273 monthly on subscription services in 2021 compared to $237 monthly in 2018.
The Power Of Subscriptions: A Modern-Day Renaissance
The concept of subscription-based services is not new, but its prevalence and diversity have skyrocketed in the digital age. What began with magazine and newspaper subscriptions has expanded to encompass many offerings, including software as a service (SaaS), beauty boxes and creative services. The subscription model offers consumers convenience, flexibility and value while providing businesses with predictable revenue streams and opportunities for ongoing engagement. Knowing you have a stable financial bedrock helps you plan, invest, and grow confidently.
In a way, subscriptions are a form of the micro-transaction model. Breaking down larger costs into bite-sized monthly fees makes it easier for customers to say yes to your offer. It’s the psychological joy of a little treat every month without the sting of a big purchase hanging over them.
Pivoting To A Subscription Service: Why Now?
Right now, the world is a hotspot for innovation. If you have an excellent service or product, there’s a good chance that you can pivot your business model to include a subscription service. When customers subscribe, they are not just buying a product but joining a community. This sense of belonging keeps churn rates low and renews customer excitement every billing cycle.
Consumers today don’t just want products. They want an experience. This type of business model provides a continuous brand experience, which is ideal for brand loyalty and customer retention.
How To Start A Subscription Service: Your Step-By-Step Guide
Building a subscription service is not as simple as offering your product in a periodic delivery. You need to craft an offering that creates recurring value for your customers and ensures viability for your business.
Step 1: Define Your Niche
Who are your potential customers, and what unique need are you fulfilling? The more niche your service, the easier it is to identify and build a loyal customer base.
Step 2: Craft a Compelling Value Proposition
Why should someone subscribe to your service? Your value proposition needs to be concise, clear and compelling. What problems are you solving, and how is your solution better than others in the market?
Step 3: Choose the Right Platform and Tools
This is the backbone of your subscription service. Do your research and find a solution that fits your needs, whether you are looking for a pre-built solution like Shopify or something more customizable.
Step 4: Price Your Subscription for Success
Pricing is critical to the success of your subscription service. It should cover your costs and provide you with a decent margin.
Step 5: Delivering an Outstanding Customer Experience
The customer experience is what will set your service apart. From the first interaction to the recurring shipments, every touchpoint with your brand should be delightful and on-brand.
Step 6: Continuous Improvement and Adaptation
The subscription model thrives on flexibility and continuous improvement. Listen to your customers, analyze your data, and be ready to adapt your offering as you learn and grow.
Mastering the Subscription Business Revenue Model
Understanding the various revenue models of subscription businesses is crucial for long-term success. Here are some key models and how to leverage them.
- The Freemium Model: This is where you offer a basic service for free but charge for the best features or upgrades. It’s an excellent way to hook customers and then upsell to a subscription.
- The Usage Model: With this model, customers pay based on how much they use your service. It’s great for services that can easily adapt to customer needs and provide transparent pricing.
- The Tiered Model: By offering different service levels at different price points, you can cater to a broader range of customers.
- The Perks Model: Offering perks, like insurance, discounts or freebies, can make your service more appealing.
The key to a thriving subscription business is its ability to adapt, create continuous value and foster a strong sense of community.