A top content creator is giving advice to social media influencers on how to look after their mental health online.
Abi Butcher, who runs an influencer agency aimed at helping avoid burnout, said that while she loves her job it “comes with its challenges”.
“You’re in the public eye a lot and there’s a lot of pressure that comes with that,” said Abi, owner of Creator Productions.
She added that success at a young age could make influencers “easy to exploit” and suggests they stop creating content if begins to affect their mental wellbeing.