The Summer Olympics are back, and rights-holder NBC is going big compared to past games.
First, it’s creating more content. The 2024 Summer Olympics will come with more programming hours on NBC than ever before, the company says. Second, it’s beefing up Peacock, NBC’s online streaming app, to include all NBC programming — a first for the Summer Games — and a variety of personalized recommendation tools. And, like most other streaming services, Peacock has raised its price to $7.99 a month, up from $4.99 at the last Winter Games. (If you want to watch with minimal ads, you’ll need Premium Plus at $13.99 a month.)