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Delivering presentations is a powerful way to stand out at work. While presenting, especially via Zoom, can be daunting, mastering this skill can be a game-changer for your career. By delivering compelling presentations, you not only get noticed but also make a significant deposit in your personal brand bank. Here are eight tips to help you create presentations that are magnetic, mesmerizing, and memorable.
1. Grab ’Em From The Get-Go
First impressions are crucial due to a cognitive bias known as primacy, which means we form lasting opinions based on initial experiences. Start your presentation with something unexpected, interesting, and fun—like a riddle, quiz, inspiring video, or special guest. This sets the tone and signals to your audience that this presentation will be unique and engaging. Remember, if you don’t capture their attention from the start, you may lose them entirely.
2. Profit From The Power Of Three
Renowned keynote speakers and marketers often use the psychological power of three because it’s a potent tool for making information memorable and easy to digest. Structure your content into three key themes or segments. One effective approach is Aristotle’s triptych: tell your audience what you’re going to tell them, tell them, and then tell them what you told them. This repetition reinforces your message and ensures it sticks.
3. Increase Interaction
In virtual presentations, multitasking by the audience is your biggest nemesis. To combat this, incorporate interactive elements like word clouds, hand-raising, chats, whiteboards, or contests. Tools like PollEverywhere, Slido, and Mentimeter can help keep your audience engaged and focused, reducing the temptation to multitask.
4. Supersize Your Slides
For online presentations, it’s crucial to ensure your slides are easily readable on all devices, including mobile phones. Use large font sizes (32 pt. or higher) and limit your text to 12 words or fewer per slide. Prioritize visuals and videos, which are more engaging than text alone. Platforms like Unsplash and Pexels offer a wealth of free images to enhance your slides.
5. Vivify With Video
Incorporate short, impactful videos to add energy and reinforce your message. YouTube has a vast array of content on almost any topic. Choose videos that are both entertaining and relevant, keeping them brief (1-2 minutes) to maintain engagement without distracting from your presentation.
6. Make Mixed Media Your Mantra
Avoid monotony to keep your audience attentive. Vary the content, format, and medium of your presentation. Use pattern interrupts like animated GIFs or sound effects to re-engage your audience and prevent them from zoning out.
7. Say It With Stories
Stories are an incredibly effective tool for engagement. Neuroscience shows that storytelling can boost audience retention by up to 65-70%, compared to just 5-10% for facts alone. Personal stories, in particular, help build a connection with your audience, making your message more meaningful and memorable.
8. Exude Emotion
While facts and data lend credibility to your presentation, emotions create lasting impressions. As Maya Angelou famously said, “People will forget what you said, but they will never forget how you made them feel.” Infuse your presentation with emotion to add a personal touch and foster a stronger connection with your audience. Before you start, ask yourself: How do I want my audience to feel after my presentation?
By incorporating these fun and engaging techniques, you can transform your online presentations into magnetic, mesmerizing and memorable experiences, enhancing your personal brand along the way.
William Arruda is a keynote speaker, author, and personal branding pioneer. Join him as he discusses strategies for delivering powerful presentations alongside Executive Coach Deborah Grayson Riegel in Maven’s complimentary Lightning Lesson on August 16th.