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How To Manage Seasonal Demand When Everyone Is Out Of Office


By Zoryana Zagorodnya, SAP

In the business world, August is known for being a peak month of “out of office” messages to hit your inbox, especially in Europe. While everyone is enjoying their cocktails on the beach, how do you simultaneously adapt to a reduced workforce and prepare to meet peak demand? And most importantly: how can you ensure your supply chain remains resilient in the face of seasonal fluctuations?

Planning for the summer spike

Regardless of a company’s size or the nature of their products, managing seasonal demand can pose significant challenges, creating the need for effective demand planning and forecasting. During high seasons, demand may shift to specific regions, requiring informed and responsive planning decisions that integrate business and operational data in real time.

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By harnessing predictive analytics, businesses can analyze a myriad of factors—from inventory levels and supply partner risks to weather changes and market fluctuations. This enables them to anticipate and plan for contingencies such as delayed raw materials, stockouts, and potential supply chain disruptions.

Emerging technologies like Artificial Intelligence (AI), machine learning, IoT tracking, and cloud services are game-changers in this arena. These tools help businesses stay on track by forecasting demand and preparing for unplanned events. For instance, predictive demand forecasting and inventory optimization strategies in manufacturing allow companies to stay proactive and mitigate unexpected disruptions.

Particularly for better planning AI has the potential to serve as a powerful tool for predicting events and enabling strategic decision-making.

Managing Logistics in the Heat of Summer

As temperatures soar, the world of summer logistics heats up with challenges, especially when it comes to safeguarding temperature-sensitive products like food and medicine. The heat turns the cold chain into a high-stakes game, where every degree matters.

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The cutting-edge logistics technology emerges as the lifeguard we need. With AI-powered monitoring systems for your precious cargo, keeping a watchful eye on every temperature fluctuation in real-time. It’s like having a support to ensure your ice cream doesn’t melt and a sunburn lotion is arriving to shelve just in time to rescue someone who said they are to cool to apply sunscreen. By embracing cloud-based logistics solutions, you gain a better vision into your entire supply chain. From planning to execution, processing to monitoring, you’re in control on every process.

Sustainability Under the Sun

As you navigate the business marathon this summer, it’s crucial to keep the planet’s well-being in focus. Embedding sustainable practices isn’t just a trend—it’s a necessity that’s reshaping the business landscape.

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Integrating renewable energy sources, sustainable packaging, responsible sourcing, and choosing electric vehicle for your supply chain operations isn’t just good for the environment—it’s good for your business. While adopting these eco-friendly practices to meet regulatory requirements and corporate social responsibility goals can be challenging, here’s the truth: 84% of customers say that poor environmental practices will alienate them from a brand or company. Sustainability is no longer an add-on; it must be embedded in every business process.

As ESG (Environmental, Social, and Governance) regulations evolve, staying agile is key. AI-enabled ESG report generation can significantly reduce the effort spent on periodic reports, allowing you to embed your sustainability strategy directly into program execution. That will enable waste elimination, optimize resource use, and innovate regenerative business models, building transparent and sustainable supply chains. By identifying problematic products and materials, you empower your business to switch to more sustainable solutions.

Investing in smart, energy-saving technologies isn’t just good for your products – it’s a game-changer for your bottom line. By predicting unexpected costs and boosting customer satisfaction, you’ll be ready for any spike of high summer demand.

Ready to elevate your business this summer? Download the infographic: “Powering Operations with AI-Embedded Cloud ERP”



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