How to Work With Creators and Their Communities on TikTok
The objective of this white paper is to equip the international fashion, luxury and beauty industries with strategic insight on executing effective TikTok strategies. From brand identity and community engagement to organic and paid campaigns, creator collaborations, commerce solutions, user-generated content (UGC) and a host of other commercial considerations, BoF has analysed and investigated best […]
How to Optimize Your LinkedIn Profile in 6 Easy Steps
Opinions expressed by Entrepreneur contributors are their own. With more than 1 billion users in 200 countries worldwide, LinkedIn is currently the largest professional networking platform. So, whether for professional networking or job search purposes, it’s more important than ever to customize and optimize your LinkedIn profile. Similar to advertising, visitors to your profile page […]
5 Levels of Brand Visibility and How to Make It to the Top in 2024
Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with […]
How To Visualize Competitive Advantage
The crooked wire symbolizes the sometimes unknown nature of a value proposition. Canva If you have been reading my blogs to this point, you understand by now that I encourage and embrace unconventional thinking as a starting point in all problem-solving exercises—business and otherwise. The consideration of counterintuitive approaches is a great way to conceptualize […]
How to Establish a Distinct Brand Identity in a Crowded Market
Opinions expressed by Entrepreneur contributors are their own. In today’s digital world, crafting a standout personal brand is essential for success as a business leader. One thing’s for sure: Consumers trust and purchase from real people more than impersonal brand names. This is especially true with a service business. According to the recent national research […]
How to hire faster in the public sector
Government is facing a major workforce shortage. Without better job recruiting and hiring, agencies may alienate existing employees who must fill in the gaps, damage customer experience and be unable to deliver on their missions. According to MissionSquare Research Institute’s annual state and local workforce survey in June 2023, 45% of public sector HR managers said […]
How To Attract Premium Clients And Charge Accordingly — Even During Market Instability
Opinions expressed by Entrepreneur contributors are their own. With consumers tightening their budgets and talks of a recession, it may seem like right now is the time to lower prices and increase efforts to bring in new clients and maximize existing client revenue. That’s the worst thing you can do. A recent study published by […]