5 Levels of Brand Visibility and How to Make It to the Top in 2024

Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with … Read more

How To Visualize Competitive Advantage

The crooked wire symbolizes the sometimes unknown nature of a value proposition. Canva If you have been reading my blogs to this point, you understand by now that I encourage and embrace unconventional thinking as a starting point in all problem-solving exercises—business and otherwise. The consideration of counterintuitive approaches is a great way to conceptualize … Read more

How to Establish a Distinct Brand Identity in a Crowded Market

Opinions expressed by Entrepreneur contributors are their own. In today’s digital world, crafting a standout personal brand is essential for success as a business leader. One thing’s for sure: Consumers trust and purchase from real people more than impersonal brand names. This is especially true with a service business. According to the recent national research … Read more

How to hire faster in the public sector

Government is facing a major workforce shortage. Without better job recruiting and hiring, agencies may alienate existing employees who must fill in the gaps, damage customer experience and be unable to deliver on their missions. According to MissionSquare Research Institute’s annual state and local workforce survey in June 2023, 45% of public sector HR managers said … Read more

How To Attract Premium Clients And Charge Accordingly — Even During Market Instability

Opinions expressed by Entrepreneur contributors are their own. With consumers tightening their budgets and talks of a recession, it may seem like right now is the time to lower prices and increase efforts to bring in new clients and maximize existing client revenue. That’s the worst thing you can do. A recent study published by … Read more