Case Study | How to Get Fashion Collaborations Right
When H&M partnered with Karl Lagerfeld on a limited collection in 2004, the pairing of a fast-fashion retailer with the type of luxury designer the Swedish retailer was often accused of copying was at once inconceivable and daring. The collection, which quickly sold out, set a new precedent in fashion. Two decades later, the unlikely […]
How to Reach Shoppers When They’re Not in the Mood to Shop
The US economy grew by a sterling 4.9 percent in the third quarter, but many young consumers are convinced they’re living in what TikTok has dubbed the “silent depression.” It’s more than just a Gen-Z catchphrase: For the past two years, the US economy was buoyed by strong spending despite mounting inflation and rising costs […]