Executive Memo | How to Cut Costs While Investing for the Future
Fashion is facing a convergence of threats. In November 2025, US consumer sentiment fell to nearly the lowest on record, and remained well below pre-pandemic rates in the UK, Europe and China. Barring a reprieve from the US Supreme Court, tariffs will hit profit and loss statements hardest in 2026, after the inventory retailers pulled […]
How to Scale a Premium Skincare Brand
Prestige skincare brands are walking a narrow tightrope. To justify their higher price points, customers expect proven, expert-approved products, factors which lend themselves to distribution in med-spas, aesthetics clinics and doctors’ offices. “[Clients] are more interested in professional lines, because there they actually see a tangible difference to their skin,” said Madalaina Conti, a New […]
How to Build a Male Influencer Brand
When Ethan Glenn sold his first hat in the summer of 2021, he harboured no dreams of being an entrepreneur. At the time Glenn was a marketing manager at an advertising studio moonlighting as an influencer with his Instagram page Every Other Thursday, where he shared the images that inspired his style, such as old […]
Case Study | How to Get Fashion Collaborations Right
When H&M partnered with Karl Lagerfeld on a limited collection in 2004, the pairing of a fast-fashion retailer with the type of luxury designer the Swedish retailer was often accused of copying was at once inconceivable and daring. The collection, which quickly sold out, set a new precedent in fashion. Two decades later, the unlikely […]
How to Reach Shoppers When They’re Not in the Mood to Shop
The US economy grew by a sterling 4.9 percent in the third quarter, but many young consumers are convinced they’re living in what TikTok has dubbed the “silent depression.” It’s more than just a Gen-Z catchphrase: For the past two years, the US economy was buoyed by strong spending despite mounting inflation and rising costs […]