The secret of their success: How to keep your cafe full and customers coming back for more

Browns Eatery co-owners Jenefer Bilkey and husband Dan Alderson have replicated their successful cafe formula in Kohimarama and Parnell. Photo / Dean Purcell Ask Bilkey why the Browns formula works and she takes time to ponder the question. She’s been so busy she hasn’t had much time to think about it. So many reasons, she … Read more

Your Company May Have a Costly Trust Problem. Here’s How to Fix It — And Boost Your Profits.

Opinions expressed by Entrepreneur contributors are their own. Hemingway famously wrote that the best way to determine if someone is trustworthy is simply to trust them. In most businesses, particularly in tech, trust has historically been hedged on two main factors: security and compliance. I believe this approach (much like Hemingway’s advice) is not only … Read more

How to Shorten Your Sales Cycle With 9 Simple Steps

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com A shorter sales cycle not only boosts revenue but also enhances overall business efficiency. And the more you focus on shortening your sales cycle, the better your results will be over time. It’s certainly an investment – but it’s a worthwhile … Read more

How To Attract Premium Clients And Charge Accordingly — Even During Market Instability

Opinions expressed by Entrepreneur contributors are their own. With consumers tightening their budgets and talks of a recession, it may seem like right now is the time to lower prices and increase efforts to bring in new clients and maximize existing client revenue. That’s the worst thing you can do. A recent study published by … Read more