How to Create Your Startup’s X-Factor
There are three key avenues to creating your X-Factor. Startup Club How can you make your startup stand out from the competition? Because it’s not enough to claim you’re different. To get an edge, you’ve got to show—not tell—consumers why you deserve their attention. In the book Start. Scale. Exit. Repeat. I share about how […]
How To Unearth, Express, And Grow Your Personal Brand
Photo credit getty Your personal brand is your unique promise of value (UPV). Your UPV is the essence of what makes you distinct, the commitment you make to others, and the value you bring to the table. When you’re clear about your authentic UPV, you can deliver on your brand promise in everything you do, […]