How to get the best from AI with your prompts
Every word counts when asking an AI to create an asset. And with the technology upending how marketers work, it makes more sense than ever to understand the subtle art of prompt engineering. Have you ever written ‘please’ at the end of a request to an LLM, only to wonder whether it’s absurd to be […]
Why Digital Transformation Often Fails (And How To Succeed)
getty Digital transformation can help businesses boost efficiency, make data-driven decisions, reduce operational costs, support employees’ work and better serve customers. Even so, many leadership teams grapple with the challenges of implementing technological changes, with initiatives often stalling or spiraling out of control. From the lack of a clear vision to internal resistance to change, […]