direct-to-consumer

How to become the next ‘It’ brand

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This is Connecting the Dots, a series in which writer José Criales-Unzueta looks at how fashion, pop culture, the internet and society are all interconnected. The biggest topic of conversation at New York Fashion Week this season was money: who has it, who doesn’t, who is making some and who could use more. A few … Read more

How to Reach Shoppers When They’re Not in the Mood to Shop

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The US economy grew by a sterling 4.9 percent in the third quarter, but many young consumers are convinced they’re living in what TikTok has dubbed the “silent depression.” It’s more than just a Gen-Z catchphrase: For the past two years, the US economy was buoyed by strong spending despite mounting inflation and rising costs … Read more