How to manage interns without losing your sanity or your whole morning

SETTING EXPECTATIONS ON DAY ONE – AND BEFORE Even before the internship has begun, setting expectations is key. According to Mr Kelvin Kao, co-owner of creative agency Protocol, this begins from the interview stage. “Giving a realistic sense of expectations and roles, and doing a vibe check (of the intern) at that stage, is very important,” […]

Are teens taught enough life skills to know how to ‘adult’?

Mai is a first-year medical student. She also doesn’t know how to change a light bulb. After her 18th birthday she moved out of her home in Shepparton, Victoria, to go to university in Armidale, New South Wales. “The whole move out was a bit stressful,” she says. “I feel like I was a bit […]

How To Make Gen Z Stop Scrolling And Pay Attention

This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Retail is not dead, far from it. But what consumers are looking for at a physical store—as well as an online version […]