How to Train AI to Actually Understand Your Business
Opinions expressed by Entrepreneur contributors are their own. A few months ago, I was in a strategy session with a mid-sized company that had just implemented an AI assistant to support their sales team. The promise was bold. The tool would draft personalized emails, prioritize leads and surface insights from their CRM. Within a week, […]
Using AI in Customer Service? Don’t Make These 4 Mistakes
Opinions expressed by Entrepreneur contributors are their own. AI is omnipresent in 2025 in all areas of the business sphere, including customer service. And for good reason. Used right, AI can provide invaluable insights into your customers’ behaviors and preferences, boost the efficiency of your customer service team and increase overall satisfaction. Between dynamic personalization, […]
How to Turn Bad Reviews Into Great News For Your Business
Opinions expressed by Entrepreneur contributors are their own. No matter how robust your brand’s customer service is, you can’t avoid negative feedback — noise that can block out all the great things your business offers and does. Social media is rife with videos highlighting incidents where customers feel wronged and the torrent of negative comments […]
Don’t Wait For Customers to Find You — Here’s How to Go to Them Instead
Opinions expressed by Entrepreneur contributors are their own. For years, online businesses, especially smaller ones, have followed a somewhat passive model of customer engagement. The site is live, and the digital storefront is effectively “open.” The expectation is that customers will visit when their need arises, reacting to the demand created by external marketing. This […]
How to Build an Attractive Business for Potential Buyers
Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, we embark on journeys full of uncertainty, risks and challenges. But it’s those very challenges that mold our growth and drive our passion. Looking back at the 18 years I spent building OTC Global Holdings into the world’s largest independent interdealer brokerage, I’ve come to […]
How to Get Your First 1,000 Email Subscribers
Opinions expressed by Entrepreneur contributors are their own. The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email. Building an email list early on in your business development isn’t just a marketing move for startup founders and business leaders; it’s […]
How to Make Your Business Unshakable in Uncertain Times
Opinions expressed by Entrepreneur contributors are their own. In today’s volatile and interconnected world, disruption is no longer an anomaly — it’s an expectation. From cyber attacks and supply chain breakdowns to natural disasters and political instability, entrepreneurs must face a reality in which continuity is never guaranteed. This is where ISO 22301 — the […]
Why Skills Alone Aren’t Enough to Build a Strong Team
Opinions expressed by Entrepreneur contributors are their own. In the world of fast-growing tech companies, hiring tends to follow a predictable pattern. Leaders look for engineers fluent in the latest frameworks, product managers with impressive resumes, and marketers who know their way around every analytics dashboard. Skills are quantifiable. They are testable. And in high-growth […]
How to Build a Resilient Team That Thrives in Uncertainty
Opinions expressed by Entrepreneur contributors are their own. It’s easy to lead when things are going well. The real test? Leading when everything feels unstable: the market shifts, plans unravel, and nothing goes according to script. In my time leading ButterflyMX, I’ve learned that the true measure of a team isn’t how they perform when […]
How to Build a Business That Serves Your Ideal Life
Opinions expressed by Entrepreneur contributors are their own. Ask any entrepreneur why they chose to start a business, and you’ll probably get a hundred different answers. However, you’re likely to see an underlying theme emerge. While the individual reasons might be different, they typically boil down to a single idea — freedom. One of the […]