How Word-of-Mouth Alone Can Double Your Revenue Growth
Opinions expressed by Entrepreneur contributors are their own. Customer advocacy is emerging as one of the most powerful and underutilized growth drivers for businesses today. So what is “customer advocacy” and why does it matter? A simple definition is when customers actively promote your brand, product or service to others. It’s where you build a […]
How to Win New Clients — Without Any Sales Experience
Opinions expressed by Entrepreneur contributors are their own. As a founder, you start your business with a bold vision, a breakthrough product and tremendous industry expertise — but most founders don’t have a background in sales. Yet, selling is the lifeblood of any startup or small business. So, how do you go from avoiding sales […]
How to Avoid the Perils of Short-Term Thinking For Long-Term Success
Opinions expressed by Entrepreneur contributors are their own. At my company, Jotform, our intern program is serious business. When a new class of interns signs on to work with us, their first week is spent in training, getting them up to speed on who we are, what we do and how we do it. Then, […]
How to Build Partnerships That Actually Drive Growth
Opinions expressed by Entrepreneur contributors are their own. Early in my career, I worked with mid-market companies that believed growth was a matter of doing more — more hires, more campaigns, more spend, more tech. The logic was simple: If we could just replicate what the big players were doing — but do it leaner […]
How to Utilize Founder Branding While Avoiding the Spotlight
Opinions expressed by Entrepreneur contributors are their own. Most founders have zero interest in becoming celebrity CEOs — in fact, many of us actively avoid it. Yet, the personal branding industry has been projecting the same message for years: Be the face of your industry, become the #1 name everyone recognizes, and build your personal […]
How to Develop a Robust Risk Management System for Your Business
Opinions expressed by Entrepreneur contributors are their own. Risk is inherent to doing business. As a polymorphic phenomenon with both threatening and beneficial aspects, risk needs to be controlled through a systematic approach. Here, I am going to explain risk management according to the guidelines of ISO 31000. The consequences of risks often extend beyond […]
How to Delegate Effectively and Unlock Your Business’s Full Potential
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are famous for their ability to work long hours as they tirelessly build their companies, especially in the early stages of a startup. Excitement, passion and a healthy dose of caffeine are often enough to keep an entrepreneur powering ahead. While burning the midnight oil might […]
Feel Like Your Business Is Destined to Stay Small? Here’s How to Unlock Explosive Growth.
Opinions expressed by Entrepreneur contributors are their own. When I started my business, PostcardMania, all I had was a phone, a computer, a tiny 600-square-foot cottage and my bestie Melissa (who is now president) at my side. Prior to this, I had worked odd jobs, but I was determined to follow my dream of creating […]
How to Write Irresistible Emails That Demand Attention
Opinions expressed by Entrepreneur contributors are their own. If your email marketing campaign isn’t doing well, it’s not that email is old. Your strategy likely needs improvement. A typical professional gets more than 120 email messages each day. This means your email campaign must compete not only with other marketing emails but also with social […]
How to Get Your Employees to Take Ownership
Opinions expressed by Entrepreneur contributors are their own. There’s a big difference between an employee completing tasks and one taking full ownership of their work. One is engaged, and the other is invested. An engaged employee meets expectations, follows instructions and completes the job. An invested employee looks beyond the task, asks why it matters […]