How to Take Control of Your Brand’s Story With This DIY Strategy
Opinions expressed by Entrepreneur contributors are their own. I’ve always believed that every business, big or small, should have the ability to shape how it is perceived online. Building a brand today means being seen, trusted and found online. Still, many entrepreneurs and professionals I meet are stuck in a waiting game. They might be […]
Trust Is a Business Metric Now. Here’s How to Earn It.
Opinions expressed by Entrepreneur contributors are their own. Trust is the new core competency of leadership, but most executives are still approaching it with outdated tools. If your teams don’t trust your leadership, no mission statement, values deck or culture initiative will ever land. Trust may be hard to quantify, but the benefits of getting […]
How to Build a Strong Brand With a Limited Budget
Opinions expressed by Entrepreneur contributors are their own. Stretching your budget is one of the toughest aspects of founding a startup and bringing products and services to market. How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to give you the ideas and […]
Learn How to Delegate Now — or Risk Losing Your Business
Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs often share similar qualities — they’re driven, resourceful and ready to wear multiple hats to turn their vision into a reality. In the early stages of building a business, being a jack-of-all-trades isn’t just an advantage; it’s a necessity. Given the nature of the job, […]
How to Build a Team That Thinks and Executes Like a Founder
Opinions expressed by Entrepreneur contributors are their own. Building a successful and thriving business is every entrepreneur’s dream. In the beginning stages, the business owner pours countless hours and sleepless nights into their venture. Before they know it, their small operation requires the support of an entire team. At this stage, the entrepreneur must shift […]
How to Scale a Business Without Wasting Millions
Opinions expressed by Entrepreneur contributors are their own. Ask any founder what their biggest dream is, and most will say “growth.” And that makes sense — growth is proof that you’ve built something people want. But ask seasoned operators what they fear most, and they’ll say the same thing. Why? Because growth done wrong can […]
How Word-of-Mouth Alone Can Double Your Revenue Growth
Opinions expressed by Entrepreneur contributors are their own. Customer advocacy is emerging as one of the most powerful and underutilized growth drivers for businesses today. So what is “customer advocacy” and why does it matter? A simple definition is when customers actively promote your brand, product or service to others. It’s where you build a […]
How to Win New Clients — Without Any Sales Experience
Opinions expressed by Entrepreneur contributors are their own. As a founder, you start your business with a bold vision, a breakthrough product and tremendous industry expertise — but most founders don’t have a background in sales. Yet, selling is the lifeblood of any startup or small business. So, how do you go from avoiding sales […]
How to Avoid the Perils of Short-Term Thinking For Long-Term Success
Opinions expressed by Entrepreneur contributors are their own. At my company, Jotform, our intern program is serious business. When a new class of interns signs on to work with us, their first week is spent in training, getting them up to speed on who we are, what we do and how we do it. Then, […]
How to Build Partnerships That Actually Drive Growth
Opinions expressed by Entrepreneur contributors are their own. Early in my career, I worked with mid-market companies that believed growth was a matter of doing more — more hires, more campaigns, more spend, more tech. The logic was simple: If we could just replicate what the big players were doing — but do it leaner […]