Don’t Wait For Customers to Find You — Here’s How to Go to Them Instead
Opinions expressed by Entrepreneur contributors are their own. For years, online businesses, especially smaller ones, have followed a somewhat passive model of customer engagement. The site is live, and the digital storefront is effectively “open.” The expectation is that customers will visit when their need arises, reacting to the demand created by external marketing. This […]
How to Build an Attractive Business for Potential Buyers
Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, we embark on journeys full of uncertainty, risks and challenges. But it’s those very challenges that mold our growth and drive our passion. Looking back at the 18 years I spent building OTC Global Holdings into the world’s largest independent interdealer brokerage, I’ve come to […]
How to Get Your First 1,000 Email Subscribers
Opinions expressed by Entrepreneur contributors are their own. The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email. Building an email list early on in your business development isn’t just a marketing move for startup founders and business leaders; it’s […]
How to Make Your Business Unshakable in Uncertain Times
Opinions expressed by Entrepreneur contributors are their own. In today’s volatile and interconnected world, disruption is no longer an anomaly — it’s an expectation. From cyber attacks and supply chain breakdowns to natural disasters and political instability, entrepreneurs must face a reality in which continuity is never guaranteed. This is where ISO 22301 — the […]
How to Build a Resilient Team That Thrives in Uncertainty
Opinions expressed by Entrepreneur contributors are their own. It’s easy to lead when things are going well. The real test? Leading when everything feels unstable: the market shifts, plans unravel, and nothing goes according to script. In my time leading ButterflyMX, I’ve learned that the true measure of a team isn’t how they perform when […]
Learn How to Delegate Now — or Risk Losing Your Business
Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs often share similar qualities — they’re driven, resourceful and ready to wear multiple hats to turn their vision into a reality. In the early stages of building a business, being a jack-of-all-trades isn’t just an advantage; it’s a necessity. Given the nature of the job, […]
How to Build a Team That Thinks and Executes Like a Founder
Opinions expressed by Entrepreneur contributors are their own. Building a successful and thriving business is every entrepreneur’s dream. In the beginning stages, the business owner pours countless hours and sleepless nights into their venture. Before they know it, their small operation requires the support of an entire team. At this stage, the entrepreneur must shift […]
How to Scale a Business Without Wasting Millions
Opinions expressed by Entrepreneur contributors are their own. Ask any founder what their biggest dream is, and most will say “growth.” And that makes sense — growth is proof that you’ve built something people want. But ask seasoned operators what they fear most, and they’ll say the same thing. Why? Because growth done wrong can […]
How to Win New Clients — Without Any Sales Experience
Opinions expressed by Entrepreneur contributors are their own. As a founder, you start your business with a bold vision, a breakthrough product and tremendous industry expertise — but most founders don’t have a background in sales. Yet, selling is the lifeblood of any startup or small business. So, how do you go from avoiding sales […]
How to Avoid the Perils of Short-Term Thinking For Long-Term Success
Opinions expressed by Entrepreneur contributors are their own. At my company, Jotform, our intern program is serious business. When a new class of interns signs on to work with us, their first week is spent in training, getting them up to speed on who we are, what we do and how we do it. Then, […]