Bangkok Post – Knowing how to draw a crowd
Among international entertainment events in Thailand, fan meetings are some of the most successful, consistently drawing a considerable volume of attendees and attracting organisers to create more events to tap the burgeoning market. Devoted fans are key targets for several corporations, who use fan meetings to strengthen brand awareness and increase customer expenditure. Starting with […]
Japanese bankers face new challenge: learning how to raise rates
TOKYO — For 15 years, the lending business in Japan has been a simple affair: Just offer borrowers lower and lower interest rates on their loans. Now many bankers in the world’s third-largest economy are having to learn a new skill — asking their customers to pay more for credit. Source link