How customers ‘play the Hermès game’ to secure a coveted luxury handbag
Jane Birkin’s original Birkin handbag, designed specifically for her by luxury fashion brand Hermès, has been sold at auction for 8.58 million euros ($15.2 million). They’re not all sold for millions of dollars but they are one of the most expensive handbags on the market. Buying a new Birkin is extremely difficult because there is […]
Don’t let emotions control your financial decisions: How to embrace the joy of liquidity over hoarded assets
Too many memories are associated with those houses, she says. This is where we sat and drank coffee every morning; this is where my son studied; this is where I fell and broke my leg; this is where I kept my large lamp, and so goes the list. I ask her to tell me more […]
How to Reach Shoppers When They’re Not in the Mood to Shop
The US economy grew by a sterling 4.9 percent in the third quarter, but many young consumers are convinced they’re living in what TikTok has dubbed the “silent depression.” It’s more than just a Gen-Z catchphrase: For the past two years, the US economy was buoyed by strong spending despite mounting inflation and rising costs […]