How to Fix the In-Store Experience for Neurodivergent Shoppers
Band-aid solutions like this only serve a small percentage of neurodivergent shoppers with acute challenges, he says, many of whom will already have their own devices and coping mechanisms. It also fails to account for neurodivergent retail staff, who also tend to overindex neurodivergent, according to Neurohaus, but can’t wear headphones throughout their shifts. “If […]
Sustainable Fashion: How to Get Fashion to Change Its Ways
Opposite tactics can work in tandem Undercover investigations and public stunts are perhaps what Peta is best known for, but since the late 1980s, it’s had a robust corporate accountability arm, quietly working behind the scenes to secure commitments to phase out animal-derived products. One of its leading tactics is shareholder activism, says Brainard. The […]
How to Plan a Succession Strategy
When thinking about succession planning, it’s easy to paint a picture of something out of HBO’s Succession — sibling rivalry, a founder stepping aside, and the chosen one emerging. In reality, succession planning in luxury is typically slow, deliberately opaque, and much less theatrical. Yet, it remains one of the most strategically sensitive issues, especially […]
How to Launch an Activewear Line in 2026
That strategy reflects a wider recalibration around how consumers actually use activewear. “Sport has already very much made its way into non-performance brands because it’s already part of how people dress every day,” says Emay Enemokwu, founder of premium streetwear brand Jehucal. “People train, travel, work, and socialize in the same pieces.” Meanwhile, hybrid work […]
How to Get a Job in Fashion in the Age of AI
Fashion educators also say that where students are choosing to engage with AI in their creative practices, brands have taken note — and, in some cases, commissioned visual work — from those seen to be experimenting with new technologies, critically and thoughtfully. “A lot of our students are doing really fascinating things where they’ve built […]
Psychology of spending: How to create good spending habits and avoid keeping up with the Joneses – Mary Holm
I’m not saying that applies to every purchase. We can all look back on certain holidays or concerts with great pleasure, or point to items in our homes that we’ve loved for years. But those are the standouts. So much of what we buy just becomes the new ordinary. Next time you buy a treat, […]
Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them
Born between the 1960s and 1980, Generation X represents “a powerful yet underexplored demographic”, according to a new study by Paris-based market research firm OpinionWay, commissioned by creative agency Publicis Luxe. A survey was conducted across 1,150 respondents between April and June 2025, all of whom are aged 45 to 65, and fall in the […]
How to rebuild a fashion brand like Joseph
Barbara Campos is wearing a chic black top and trousers and chunky gold jewellery when we meet — all Joseph, of course — and I can’t help but comment on how deftly she embodies the brand she has helmed since 2018. We’re in the Joseph showroom in southwest London, surrounded by billowing cream curtains and rails […]
How to relaunch a hero fragrance
Relaunching a classic fragrance is a gamble. Loyal customers are protective of the original, and a saturated fragrance market leaves room for error. That hasn’t stopped Dolce & Gabbana Beauty from taking the risk, though, betting on a second stroke of success 25 years later with its Light Blue franchise, which it reformulated for the […]
Register now | How to survive the luxury slowdown, Live Webinar
Amid inflation, price hikes and swelling interest rates, consumers stopped buying as much, and the global luxury market felt the burn: losing about 50 million consumers in 2024. To help brands weather the storm, Vogue Business has launched a new editorial series: The Survival Guide to the Luxury Slowdown. In this webinar, join Vogue Business […]