How to brand (or re-brand) a Premier League club: Names, locations, kits and crests

What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League broadcasters asking not to be referred to as Tottenham, but rather “Tottenham Hotspur” or “Spurs” for short, The Athletic spoke to experts to […]

Explained: How to pronounce Viktor Gyokeres’ name

GOAL tells you how to correctly pronounce the name of Viktor Gyokeres. As would the case be to pronounce the name of any athlete, using Viktor Gyokeres’ name in a conversation would warrant the Swedish international’s name being pronounced correctly in the first place. Having thrived under Ruben Amorim at Sporting, the links with Manchester […]