How to Build a Male Influencer Brand
When Ethan Glenn sold his first hat in the summer of 2021, he harboured no dreams of being an entrepreneur. At the time Glenn was a marketing manager at an advertising studio moonlighting as an influencer with his Instagram page Every Other Thursday, where he shared the images that inspired his style, such as old […]
How to Reach Shoppers When They’re Not in the Mood to Shop
The US economy grew by a sterling 4.9 percent in the third quarter, but many young consumers are convinced they’re living in what TikTok has dubbed the “silent depression.” It’s more than just a Gen-Z catchphrase: For the past two years, the US economy was buoyed by strong spending despite mounting inflation and rising costs […]