5 Levels of Brand Visibility and How to Make It to the Top in 2024
Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with […]
How to Establish a Distinct Brand Identity in a Crowded Market
Opinions expressed by Entrepreneur contributors are their own. In today’s digital world, crafting a standout personal brand is essential for success as a business leader. One thing’s for sure: Consumers trust and purchase from real people more than impersonal brand names. This is especially true with a service business. According to the recent national research […]
Do You Suffer From FOBO? Here’s How To Handle It
Photo credit getty The robots are coming! Generative AI is infiltrating the workplace at warp speed, and it’s enough to give even the savviest and most confident professionals a serious case of FOBO. FOBO, the Fear of Becoming Obsolete, is surging. Twenty-two percent of U.S. workers now worry that new technology will render their roles […]