What is shrinkflation? How to avoid this sneaky cost-cutting tactic
What is shrinkflation? How to avoid this sneaky cost-cutting tactic It’s not your imagination. Store products are shrinking. Here’s what you need to know about shrinkflation. Shrinkflation is when companies reduce the size or quantity of their product while keeping the same price. That means fewer chips in the bag, slimmer toilet paper rolls and […]
How to build successful relationships with wholesalers
For many brands, large and small, wholesalers are essential. They function as the link between manufacturers and retailers, making selling at scale a reality. And while many of those relationships are professional, and more importantly profitable, they can also be complicated and, in some cases, fraught with difficulty. So, how do you establish a strong […]