How to brand (or re-brand) a Premier League club: Names, locations, kits and crests
What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League broadcasters asking not to be referred to as Tottenham, but rather “Tottenham Hotspur” or “Spurs” for short, The Athletic spoke to experts to […]
Streaming and gleaming: How to watch the New York Knicks amid broadcast and schedule changes
For the first sustained chunk of time in two full decades, rooting for the New York Knicks is a generally rewarding endeavor. After what’s felt like a lifetime of ignominy, the Jalen Brunson-led Knicks are winning games and fun to watch. Cue the music! Brunson is balling at an All-NBA level. Karl-Anthony Towns has unlocked […]