How to fuel Nick Woltemade (and other footballing ectomorphs)

When Nick Woltemade was spotted eating a banana on the substitutes’ bench against Barcelona last month it sent the internet into a meme-making frenzy. Since then, the 6ft 5in forward — already a cult hero on Tyneside after scoring four goals in his first seven games, and possibly soon in Germany after scoring his first […]

How to buy World Cup 2026 tickets: Prices, dates and everything to know

Tickets to the 2026 World Cup are now on sale, but that doesn’t mean you can simply go buy them. The World Cup ticket process is a labyrinth of lotteries, long waits, fluctuating prices and frustration. So, the following is an attempt to explain it. The first lottery opened in September. The next route to […]

How to buy World Cup 2026 tickets: Prices, dates and everything to know

Tickets to the 2026 World Cup are not yet on general sale, but soon, the yearslong wait will end. After months of confusion and silence, FIFA on Wednesday revealed timelines, basic ticketing details and some initial prices for the tournament, which begins next June in the United States, Canada and Mexico. The opening of a […]

Women’s March Madness 2025 Selection Sunday: How to watch, who will be No. 1 seeds?

One of the most exciting times in sports is almost here. The 2025 NCAA Tournament starts next week with 68 teams readying for college basketball’s showcase event. South Carolina is looking to repeat as champions, but entering this year’s tournament, there is no single dominant team. Four schools have been No. 1 in the Associated […]

How to brand (or re-brand) a Premier League club: Names, locations, kits and crests

What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League broadcasters asking not to be referred to as Tottenham, but rather “Tottenham Hotspur” or “Spurs” for short, The Athletic spoke to experts to […]