How to Scale a Premium Skincare Brand
Prestige skincare brands are walking a narrow tightrope. To justify their higher price points, customers expect proven, expert-approved products, factors which lend themselves to distribution in med-spas, aesthetics clinics and doctors’ offices. “[Clients] are more interested in professional lines, because there they actually see a tangible difference to their skin,” said Madalaina Conti, a New […]
Case Study | How to Get Fashion Collaborations Right
When H&M partnered with Karl Lagerfeld on a limited collection in 2004, the pairing of a fast-fashion retailer with the type of luxury designer the Swedish retailer was often accused of copying was at once inconceivable and daring. The collection, which quickly sold out, set a new precedent in fashion. Two decades later, the unlikely […]