How to grow your LinkedIn following by 1000 a month
LinkedIn’s recent algorithm changes have impacted creators significantly, with reports indicating that their reach has decreased by as much as 60% to 66% since the changes began rolling out in late 2023. Reposts are receiving 85% less engagement, leaving many wondering how to keep growing.
But don’t jump ship just yet. The changes are positive news when you know what you’re doing. Here’s how to thrive on LinkedIn, building your account consistently when everyone else is panicking.
Skyrocket your LinkedIn presence with proven strategies
Crack the LinkedIn code
Start with what works. Use Kleo to find top content in your niche. Then add your spin. Make it yours with unique insights and design. You’re not copying, you’re building on success. But it has to work for your audience. Prabha Sharma, LinkedIn ghostwriter, knows niche is everything. “Set goals, define your profession, and craft a killer brand statement,” she said.
Your profile? It’s your storefront. Welcome people in and compel them to click “connect.” Blessed Afolayan, digital marketing professional and copywriter, insists on a “well-optimized profile.” Professional photo, gripping headline, story-rich ‘About’ section. Make it count. Your profile is the first impression you make online. It should tell your story, showcase your expertise, and give visitors a clear idea of what you offer. Don’t be afraid to inject some personality, it’s what makes you memorable.
Post like you mean it
Show up. Every day. Social media strategist Addley Loulendo hit 3000 followers in under 10 weeks. Her secret? Two posts daily. “Sounds cringe for many, but it works,” she said. “My growth doubled when I started posting two posts a day.”
But it’s not just quantity. Yue Ma, AI professional and social media manager, says: “Take risks. Push boundaries.” Lara Acosta, who grew from scratch to 180,000 followers in 2 years, has a formula. “80% education, 20% stories.” Break down complex topics. Share step-by-step strategies. Then sprinkle in personal wins and lessons.
Quality wins. Always. Afolayan’s trick? “Stop their scroll with pictures.” Acosta swears by hooks and formatting. Lists, bullet points. Make it easy to digest. Ma keeps it real, explaining, “You’re here to provide value, not make friends.” So give them gold. Actionable tips. Real solutions. Concrete results. Every post is a mini-pitch for your expertise so make each one count.
Engage like your growth depends on it (because it does)
Loulendo spends over two hours every day engaging. Afolayan? 30 minutes before and after posting. Acosta goes all in: “Comment on 10 big creators daily. Hit 30-50 other accounts.” But no “Great post!” allowed. Add value. Always. “Build DM relationships,” says Afolayan. “Connect with creators,” she adds. It’s not networking. It’s community building.
Think of engagement as planting seeds. Each thoughtful comment, each DM, each shared post is a potential connection. Over time, these add up. They create a network that supports your growth. But it’s not just about quantity. Aim for quality interactions. Ask questions. Share insights. Be genuinely curious about others’ work. This approach turns casual connections into loyal followers and potential collaborators.
Stand out or get lost
Afolayan’s mantra for LinkedIn is, “Don’t compare. Don’t compete. Be you.” Tell your stories. Take stands. Solve problems your way. Acosta’s advice is to stick to one problem per post. “State the issue. Use lists to solve it. Ignore everything else,” she said. Write like you think, not like you talk. Cut fluff. Avoid over-explaining. Your voice is your superpower.
Create your signature style. Ma blends AI topics with personal stories. Loulendo aims to own the small business advice niche. That’s their jam, but you need yours. Find your thing and own it, so you can be consistently valuable in a way only you can be. Maybe it’s your unique background, your quirky analogies, or your knack for simplifying complex topics. Lean into your uniqueness, it’s your competitive edge on LinkedIn.
Measure what matters
Ma’s warning is, “Likes don’t equal success.” Track leads, audience data, real conversions. Go deeper with your assessments. Which specific posts drive profile views? What specific topics spark real talk? What content leads to DMs or connections? Acosta tracks weekly growth. “Set realistic goals. Celebrate small wins,” she says. Maybe aim for 5% more engagement or 50 new connections weekly. Write your goal down somewhere you can see it, so you never skip a day.
Watch who you’re attracting as your profile starts to grow. Decision-makers? Thought leaders? Quality beats quantity. Link it all to business goals. If you’re looking for leads, sales calls or partnerships, and you’re not getting them, adjust your strategy. Aim to build a network of your dream customers, keeping eye only on metrics that truly matter to your goals. Be willing to pivot your strategy based on what the data tells you.
Dominate LinkedIn with these growth hacks from the pros
LinkedIn growth isn’t magic. It’s work. But as Acosta says, “Growth on LinkedIn is easier than ever. While everyone quits, you build.” And build you will.
Crack the LinkedIn code, post like you mean it, and engage like your growth depends on it. Stand out as you or get lost in a sea of sameness, then measure what matters so you stay on track. Consistency, flexibility and an openness to learning means you’ll soon see your network and opportunities explode. Don’t give up, it’s about to get really good.