How to publish with us | Customer Needs and Solutions

Customer Needs and Solutions is a hybrid journal. Once the article is accepted for publication, authors will have the option to choose how their article is published: Subscription publishing model – published articles are made available to institutions and individuals who subscribe to Customer Needs and Solutions or who pay to read specific articles. Open […]

How To Vibe Code Your Entire Marketing Engine In A Day

How to vibe code your entire marketing engine in a day getty Your marketing is either working while you sleep or it isn’t working at all. For most founders, it’s a combination of good intentions, inconsistent output, and a content strategy that lives more in their head than in any system. The posts that should […]

How to Build a Career in Digital Marketing, with Opportunities Rising Across Africa

As brands compete for attention in increasingly crowded digital spaces, marketing has become a major lever of growth, relying on specialists able to turn data, content, and strategy into measurable results. Digital shifts in the economy have pushed a new professional profile to the center of corporate growth strategies. The digital marketing specialist has become […]

How to Deal With Negative Articles on Google

Opinions expressed by Entrepreneur contributors are their own. Building a strong brand means recognizing potential reputation crises and knowing how to handle online articles that misrepresent you or your business. Negative press on Google can erode customer trustand disrupt your operations. Burying negative search results can be complex, time-consuming and cost a fortune that in […]

Using AI in Customer Service? Don’t Make These 4 Mistakes

Opinions expressed by Entrepreneur contributors are their own. AI is omnipresent in 2025 in all areas of the business sphere, including customer service. And for good reason. Used right, AI can provide invaluable insights into your customers’ behaviors and preferences, boost the efficiency of your customer service team and increase overall satisfaction. Between dynamic personalization, […]

How to Turn Bad Reviews Into Great News For Your Business

Opinions expressed by Entrepreneur contributors are their own. No matter how robust your brand’s customer service is, you can’t avoid negative feedback — noise that can block out all the great things your business offers and does. Social media is rife with videos highlighting incidents where customers feel wronged and the torrent of negative comments […]