Don’t Wait For Customers to Find You — Here’s How to Go to Them Instead
Opinions expressed by Entrepreneur contributors are their own. For years, online businesses, especially smaller ones, have followed a somewhat passive model of customer engagement. The site is live, and the digital storefront is effectively “open.” The expectation is that customers will visit when their need arises, reacting to the demand created by external marketing. This […]
How to Get Your First 1,000 Email Subscribers
Opinions expressed by Entrepreneur contributors are their own. The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email. Building an email list early on in your business development isn’t just a marketing move for startup founders and business leaders; it’s […]
How to Take Control of Your Brand’s Story With This DIY Strategy
Opinions expressed by Entrepreneur contributors are their own. I’ve always believed that every business, big or small, should have the ability to shape how it is perceived online. Building a brand today means being seen, trusted and found online. Still, many entrepreneurs and professionals I meet are stuck in a waiting game. They might be […]
How to Build a Strong Brand With a Limited Budget
Opinions expressed by Entrepreneur contributors are their own. Stretching your budget is one of the toughest aspects of founding a startup and bringing products and services to market. How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to give you the ideas and […]
Why You Absolutely Need To Post Weekly On LinkedIn, And How To Do It
Why you absolutely need to post weekly on LinkedIn, and how to do it getty LinkedIn sits there on your phone. A billion-user goldmine of potential clients and opportunities right there at your fingertips. But what do you do with it? Most business owners check in occasionally, scroll the feed, and leave without saying a […]
How Word-of-Mouth Alone Can Double Your Revenue Growth
Opinions expressed by Entrepreneur contributors are their own. Customer advocacy is emerging as one of the most powerful and underutilized growth drivers for businesses today. So what is “customer advocacy” and why does it matter? A simple definition is when customers actively promote your brand, product or service to others. It’s where you build a […]
How to Win New Clients — Without Any Sales Experience
Opinions expressed by Entrepreneur contributors are their own. As a founder, you start your business with a bold vision, a breakthrough product and tremendous industry expertise — but most founders don’t have a background in sales. Yet, selling is the lifeblood of any startup or small business. So, how do you go from avoiding sales […]
How to Utilize Founder Branding While Avoiding the Spotlight
Opinions expressed by Entrepreneur contributors are their own. Most founders have zero interest in becoming celebrity CEOs — in fact, many of us actively avoid it. Yet, the personal branding industry has been projecting the same message for years: Be the face of your industry, become the #1 name everyone recognizes, and build your personal […]
How To Rank First In ChatGPT Even If You’re New To AI
How to rank first in ChatGPT even if you’re new to AI getty Most people think getting your business recommended by ChatGPT happens by luck. They watch competitors grab prime AI recommendation spots while they struggle to get noticed. But right now, there’s a small window of opportunity to claim your territory before everyone else […]
Feel Like Your Business Is Destined to Stay Small? Here’s How to Unlock Explosive Growth.
Opinions expressed by Entrepreneur contributors are their own. When I started my business, PostcardMania, all I had was a phone, a computer, a tiny 600-square-foot cottage and my bestie Melissa (who is now president) at my side. Prior to this, I had worked odd jobs, but I was determined to follow my dream of creating […]