How to look expensive (without spending big)


Plus: Have a style dilemma? Ask Lisa about it below

Given the clobbering most of us have had from interest rates, inflation and other irritating impediments to shopping at Prada (welcome to 2024), it’s probably a good idea to remind ourselves how to get the best from the high street. Skill up, I say. There is much dross out there, but gems too. Annabel Hodin, one of chicest personal stylists I know, always looks a million dollars and dresses mainly from Zara and, yes, Primark.

Certain colour combinations at different times of the year look more sophisticated than others.

In winter light, browns, creams, olives, brighter shades of green, French navy, cherry reds and all shades of yellow look good worked in with your favourite navy, black or grey pieces. Choosing the best shades for your complexion makes a huge difference to how ‘bespoke’ an outfit looks. 

If you’re paying less than £100 for outerwear that isn’t nylon quilted, go for something textured like a teddy coat that won’t show bobbles. For a bit more money, Cos’s responsible wool tobacco-coloured coat is a classy frugal buy. An oversized scarf looks modern, adds colour and helps change the proportions of your outfit.

Size up rather than down. Too-tight never looks stylish and it’s easier to get things taken in than out. Read the small print on the labels. Look for as high a concentration of natural fibres as you can find – they will invariably wear better and longer.

Small styling tricks bank a big return. There’s plenty of sophisticated sculptural jewellery at bargain prices right now, so stay away from the cheap-looking stones. Spend proportionately more on small items (eg belts) as they’ll add luxury to high-street finds.



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