Samsung’s Galaxy Unpacked Summer Event: How to Watch and What to Expect


Samsung’s summer Galaxy Unpacked event is less than two weeks away, and plenty of rumors are swirling about what’ll be unveiled. It’s possible the company will introduce new foldable phones, earbuds, smartwatches and, perhaps most notably, share more details about the highly anticipated Galaxy Ring health wearable. We also expect to hear updates about Galaxy AI, the phone maker’s suite of AI-powered software features.

Here’s everything to know ahead of the July 10 event in Paris, including how to watch it and what’s potentially in the pipeline. 

How to watch Samsung’s Galaxy’s Unpacked event

Samsung will livestream the event on the company’s website, on the Samsung Newsroom and on its YouTube channel starting at 6 a.m. PT (9:00 a.m. ET) on July 10.

The company also posted an animated invitation to its YouTube channel, showing a 3D cube spinning on one of its corners on a flat surface, which then projects a silhouette of the Eiffel Tower and the logo for Galaxy AI

Galaxy AI gets a refresh

In its official event invite, which the company sent out on Tuesday, Samsung noted, “The next frontier of Galaxy AI is coming.” 

AI Atlas art badge tag

Galaxy AI, which Samsung debuted earlier this year, is designed to improve and simplify various tasks, like photo editing and search. And as more phone makers, from Apple to Google, tout their respective AI offerings, Samsung is sure to continue amplifying its own developments on that front. In fact, the prominence of Galaxy AI on the invite suggests it’ll likely dominate the keynote. 

The invite also notes, “Prepare to discover the power of Galaxy AI, now infused into the latest Galaxy Z series and the entire Galaxy ecosystem” — hinting that the next generation of foldable and flippable devices will be unveiled, too.

Samsung Galaxy Z Fold 5

The next generation of Samsung’s foldable phones could be coming.

Samsung/CNET

New foldables on the horizon

Samsung typically hosts two Unpacked events each year; one around January or February, during which it unveils the latest Galaxy S lineup, and another in the summer, which is focused on foldables. That’s why it’s likely we’ll see the Galaxy Z Fold 6 and Z Flip 6 make their debuts during this event.

We don’t know much about what these new phones could offer, but we anticipate learning more about how Galaxy AI will be incorporated into various elements of the devices, from the camera to notes to messages.

The next generation of Galaxy Buds 

Samsung is due to unveil new earbuds, meaning we could see the Galaxy Buds 3, Buds 3 Pro or both. The company debuted the Buds 2 during its summer event in 2021, and the Buds 2 Pro the following year. 

Leaks suggest the Galaxy Buds 3 could borrow from the design of Apple’s AirPods Pro, complete with a bulb and angular stem. The case might also be rectangular and open from the top, and feature a transparent design for the top so users can check if both buds are inside at a glance. Samsung seemingly won’t borrow from Apple’s bright white color palette, though, as it’ll reportedly use dark and metallic colors in its designs.

Time for new smartwatches

It’s possible we’ll see the Galaxy Watch 7, as well as a more powerful Ultra version, which would offer more premium features — and a higher price tag. 

Samsung could also debut a more budget-friendly Samsung Galaxy Watch FE. This might appeal to people who want a smartwatch but aren’t keen to drop several hundred dollars on higher-end versions.

Samsung Galaxy Unpacked 2024

We could learn more about the Galaxy Ring that Samsung teased during January’s Unpacked event.

Screenshot/CNET

More details about Galaxy Ring 

We could finally learn more about the long-awaited Galaxy Ring, which Samsung teased during its January Unpacked event and demoed prototypes of at this year’s Mobile World Congress. 

As Samsung continues its foray into digital health, it’ll need to distinguish itself from competitors like the Oura Ring, as CNET’s Patrick Holland notes. It has the potential to do this by tapping into its brand reputability (if you already love your Samsung phone and/or smartwatches, you may also gravitate toward the Galaxy Ring), and by making the Galaxy Ring more affordable (the Oura Ring starts at around $300, with a $6 monthly subscription fee to boot). We may learn about final specs, price and availability during the summer Unpacked event. 

As always, CNET’s reporters will be on the ground covering Samsung’s announcements come July 10. 

Editors’ note: CNET used an AI engine to help create several dozen stories, which are labeled accordingly. The note you’re reading is attached to articles that deal substantively with the topic of AI but are created entirely by our expert editors and writers. For more, see our AI policy.



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