How to drive traffic to your lead magnet (7 powerful ways)
If you don’t have a lead magnet, get one now. A lead magnet is something you give away in exchange for an email address. It can be accessed instantly, with high perceived value and high actual value. A lead magnet helps someone create a desirable result; something you know your audience wants to achieve.
Popular lead magnets include PDF guides, ebooks, scorecards and courses. Webinars, masterclasses, and an AI version of you. All give someone full access once they’ve given up their details. They get value, you grow your list.
The challenge to solve isn’t creating your lead magnet. That’s the easy bit. The challenge is getting traffic to it. Here are seven simple methods you could try right now.
Powerful ways to get lead magnet downloads: marketing tactics for entrepreneurs
Go on podcasts and host webinars
Drive traffic to your lead magnet by guesting on podcasts or hosting webinars with people who share a target audience with you. When the host asks how people can find you, share it on air. Mention the value of your lead magnet throughout for best results.
How do you get on podcasts? Approach the show. Make yourself a hitlist, do your research, then send an email outlining what’s in it for them and their audience.
Share your bio, a list of talking points, and what you’ll do to promote the episode. Send over some links of you talking on camera. Make yourself an easy yes and watch the invitations roll in.
Linked DMs
LinkedIn is the professional network you shouldn’t be ignoring. Not only is your dream customer probably on LinkedIn, but they’re sharing their job title with the entire world. Run searches, find the people you want to work with, and start messaging them.
Start a casual conversation, tell them what you’ve got in common, and ask how you can help. Share your lead magnet if the vibe is right. You’re giving them value and winning a subscriber.
Go through your LinkedIn invitations and offer it around, testing the messaging until you find the perfect lines.
Answer questions on Quora
Quora is where curious minds go to seek expert knowledge, and the perfect platform on which to showcase your expertise. Search for questions related to your niche, and give thoughtful, valuable answers. Instead of dropping your lead magnet link right away, include in your responses when relevant.
Consistency matters. Set aside time each day to answer a few questions. As you build your reputation, more people will view your profile and click through to your website. Direct people to your lead magnet in your Quora bio.
The more helpful your answers, the more likely people are to trust you and want to learn more from your lead magnet. Provide value first and reap the rewards.
Give TikTok a spin
Here’s what you might not know about TikTok: it’s the wild west. Your follower count does not matter on TikTok, nor does it matter how long you’ve been around. You could go viral with your very first post if it strikes the right chord.
Open an account, study some videos and make some of your own. Post frequently and learn fast. Include your lead magnet in your bio. Keep going until you find a winning formula, then repeat the process until your account explodes. Plenty of founders have followed this method, there’s no reason it couldn’t be you.
Pay for ads
If the metrics add up, paying for ads might make sense. If you know your conversion rate and the lifetime value of a client, you know what you can afford for every lead. Create your ads then test.
Test platforms, images, hooks and content. Test videos, presenters and design. Be prolific with your output and obsessed with the data. Keep refining until you find the winning few, then crank up the budget and watch the leads roll in.
Send in exchange for retweets
There’s a fun tactic on X (formerly Twitter) that not a lot of people know. Send out a tweet describing your lead magnet, and ask people to retweet to receive it. They retweet, you DM them the link. As long as it’s something people want, this could work well.
Tweet scheduling platforms can automate the DM for you, so you can share without fear that you’ll have too much to do. Try different lead magnets, use different hooks, see what grabs attention and go from there.
Partner up
Find businesses that serve your audience but don’t compete with you. Reach out and suggest a lead magnet exchange. You promote theirs, they promote yours. Both lists grow. Both audiences win. Start small by testing with one or two partners, then track your results. If it works, do more.
Build a network of partnership deals and soon you’ll have a steady stream of new leads flowing in. This method works because it’s based on trust. When someone you respect recommends something, you pay attention. So use that to your advantage. Just make sure your lead magnet lives up to (or exceeds) expectations, because you want your new subscribers to stick around.
Lead magnet marketing tactics for entrepreneurs: 7 things to try
Grow your email list, grow your business. Don’t create a valuable resource just to let it collect dust. Go on podcasts, collaborate on webinars, and promote at the end, send LinkedIn DMs to your dream customers, answer questions on Quora, pay for ads, and give a retweet offer a go. You could be a few smart moves from a mailing list of thousands. A few clever emails away from a completely different business. Why wouldn’t you start right away?