5 Reasons Your LinkedIn Posts Get Low Engagement, And How To Fix Them

LinkedIn has over one billion users but most posts go unnoticed. They sink without trace, getting single-digit likes and zero comments. You write your best content but no one seems to care. Just 1-2% of users post regularly, and only a fraction gain real traction. But great engagement isn’t magic. When you know what to change, everything shifts.

Stop wondering why your posts tank and start making powerful changes today. Small tweaks lead to major results when you know exactly what to fix.

LinkedIn Post Success: Fix These Problems To Grow Your Account

Your Image Is An Afterthought

Pictures grab attention but yours miss the mark. Stock photos and generic graphics won’t cut it. People want to see your face, your workspace, your team. They want a glimpse into your world, not another corporate collage.

Get your phone out and take a candid shot. Something real. Something that shows what happened. Try a whiteboard after a brainstorm, your notebook with scribbled ideas, you talking to your team, or just a smiley selfie. Add context in the caption so readers understand why this moment matters.

The best performing posts contain images that grab attention and give the story context.

Your Hook Puts People To Sleep

Those first two lines make or break your post. Most people scroll past yours because the opening just isn’t compelling. You start with questions, use corporate language, or ramble without direction. You say you’re, “delighted to announce,” or something else that doesn’t work. No one reads past a weak beginning.

Start your posts with a bold statement. Something unexpected. Make a claim that sparks curiosity. Keep it under 8 words. Write ten different versions before picking the strongest one. Test different hooks and track which ones get the most views.

Master the hook and watch your engagement soar.

Your Message Stays Too Broad

Generic advice gets generic results. You try to speak to everyone and end up reaching no one. Posts about “business tips” or “success habits” blend into the background because they could apply to anyone.

Pick one specific problem your audience faces. Write about exactly how to solve it, step by step. Share the mistakes you made and what you learned. Tell the story of one client transformation. Get granular with the details.

Specific stories stick in people’s minds and compel them to engage.

Your Content Lacks Aspiration

People come to LinkedIn to level up their careers and businesses. But your posts focus on basic tips without painting a picture of what’s possible. Nothing makes someone stop scrolling and think “I need this.”

Show the transformative result. Share revenue numbers, client wins, or team growth stats. Tell stories about breakthroughs and realizations. Make readers see themselves achieving the same outcomes. Give them a reason to believe bigger things are possible.

Hope and ambition drive engagement.

Your Message Gets Muddled

You try to pack multiple ideas into one post. You meander between points without a clear thread. Readers get lost trying to follow your thinking and click away instead of engaging.

Make one point per post. Hint at it in your hook, then back it up in the body. Support the point with a personal story or specific example. End with something that makes people want to comment. Keep sentences short. Break up paragraphs.

Make it impossible to misunderstand your message.

Level Up Your LinkedIn Game: Fix These Engagement Killers

Your posts can get massive engagement when you fix these five mistakes. Choose compelling images that tell a story. Write hooks that demand attention. Get specific with your message. Show people what’s possible. Keep your point crystal clear.

The difference between posts that go unnoticed and posts that soar comes down to execution. Pick one element to improve this week. Test new approaches. Track what works. Your next viral post is closer than you think.