Taking proper care of your denim helps extend its lifespan and maintain the fit, feel, and color you love.

For best results:

  • Turn your denim inside out before washing,
  • Close all zippers to help maintain shape,
  • Use cold water to prevent shrinking and fading,
  • Select a gentle or delicate cycle, and
  • Use a mild detergent, especially for darker washes.

How should I dry my denim?

To help preserve the fit and fabric:

  • Skip the dryer whenever possible,
  • Hang your denim or lay it flat to air dry.

Tip: Turn your denim inside out and dry it in a shaded area to help prevent fading and avoid damp pockets.


How should I wash new denim?

When washing new denim for the first time:

  • Turn it inside out and zip it up,
  • Use cold water and a gentle cycle, and
  • Wash it separately.

New denim—especially darker washes—may release dye during the first wash, which can transfer to lighter items.


How often should I wash my denim?

To help maintain the shape and fit:

  • Wash your denim after about every 10 wears,
  • Avoid frequent washing to reduce stretching and wear.

For small stains, spot clean using a damp cloth or a soft brush with mild soap instead of running a full wash cycle.


How do I care for black denim and prevent fading?

Black denim is more prone to fading. To help preserve its color:

  • Wash inside out with cold water,
  • Use a gentle cycle and air dry,
  • Choose detergent designed for dark colors, and
  • Wash with other dark items to avoid color transfer.

How do I wash white denim?

To keep white denim looking bright:

  • Turn it inside out before washing,
  • Wash with other white or light-colored items, and
  • Use bleach if needed to maintain brightness.

How do I wash raw denim without shrinking or fading?

Raw denim is not pre-shrunk and is designed to conform to your body over time. To care for it:

  • Hand wash with cold water and a gentle cleanser,
  • Avoid wringing the fabric,
  • Gently roll the denim from the hem to remove excess water, and
  • Hang to air dry.

Click Here to Learn More About Raw Denim.


Following these care tips can help you get the most wear out of your Levi’s® denim while keeping it looking and feeling its best.

Pair of jeans hanging on a clothesline



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