All along the supply chain, vendors often pass off cheaper fish species as their more valuable counterparts. When one fish fillet looks much like another, misidentification and even deliberate fraud are easy. An EU-funded project has pioneered simple DNA fingerprinting techniques that help consumers get the fish they pay for. The challenge When is a … Read more
Opinions expressed by Entrepreneur contributors are their own. Selling often means speaking to people who’ve never heard of you. You might think of them as “cold leads,” which is a bit impersonal. After all, they might very well become your best customers — in time. The problem is credibility. Without it, customers won’t be receptive … Read more
Opinions expressed by Entrepreneur contributors are their own. Most noteworthy businesses and websites are capable of hitting the magic 100,000 visitors per month. Countless high-potential companies lose the battle for page views simply because they don’t know how. There are, however, some factors you need to consider before embarking on this quest for more clicks. … Read more
Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with … Read more
Opinions expressed by Entrepreneur contributors are their own. Networking looks different this year than at any other time in the history of the business universe. We can engage in new business relationships with the push of a button. From joining MeetUps to engaging in social audio to live streaming, we, as entrepreneurs, can build our … Read more
Opinions expressed by Entrepreneur contributors are their own. Whew! Another (hopefully) successful year is in the bag. But don’t rest too easy because the best time to set yourself up for success in 2024 is right now. The beginning of the year is a perfect opportunity to reflect on last year’s wins and losses and … Read more
Opinions expressed by Entrepreneur contributors are their own. When you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and then running some ads. Or worse, putting … Read more
Opinions expressed by Entrepreneur contributors are their own. In today’s digital world, crafting a standout personal brand is essential for success as a business leader. One thing’s for sure: Consumers trust and purchase from real people more than impersonal brand names. This is especially true with a service business. According to the recent national research … Read more
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com A shorter sales cycle not only boosts revenue but also enhances overall business efficiency. And the more you focus on shortening your sales cycle, the better your results will be over time. It’s certainly an investment – but it’s a worthwhile … Read more
Opinions expressed by Entrepreneur contributors are their own. With consumers tightening their budgets and talks of a recession, it may seem like right now is the time to lower prices and increase efforts to bring in new clients and maximize existing client revenue. That’s the worst thing you can do. A recent study published by … Read more