How to Build a Career in Digital Marketing, with Opportunities Rising Across Africa
As brands compete for attention in increasingly crowded digital spaces, marketing has become a major lever of growth, relying on specialists able to turn data, content, and strategy into measurable results. Digital shifts in the economy have pushed a new professional profile to the center of corporate growth strategies. The digital marketing specialist has become […]
Christmas marketing – How to market your products and services in the run-up to Christmas using digital marketing – Local Enterprise Office
Note: Tuesday, 1st October This Christmas we will all be buying more online. But are you geared up to tap into this Christmas gift market? **Not for digital marketing trainers/consultants or website designers. Priority will be given to Longford Businesses and Individuals.** This event is no longer available NOTE: Please note that priority […]
How to publish with us | Management & Marketing – Springer Link
Publishing your research open access in a journal makes your research publicly available for everyone to read. Readers do not have to pay for access; … Source link
VISA's CMO On How To Future-Proof Your Career – YouTube
Frank Cooper, the Chief Marketing Officer at VISA, joins Forbes senior writer Jabari Young on The Enterprise Zone at Nasdaq MarketSite. Source link
How to Ask for What You Want (and Actually Get It) Without Feeling Like A Bitch – Working Hard with Grace Beverley
This week’s episode is for anyone who struggles to speak up the people who overthink every ask, soften every sentence, or apologise before they’ve even said anything. It unpacks why asking for what you want feels so uncomfortable (especially for women), the psychology behind it, and how to start doing it without guilt. + A […]
How to Deal With Negative Articles on Google
Opinions expressed by Entrepreneur contributors are their own. Building a strong brand means recognizing potential reputation crises and knowing how to handle online articles that misrepresent you or your business. Negative press on Google can erode customer trustand disrupt your operations. Burying negative search results can be complex, time-consuming and cost a fortune that in […]
Using AI in Customer Service? Don’t Make These 4 Mistakes
Opinions expressed by Entrepreneur contributors are their own. AI is omnipresent in 2025 in all areas of the business sphere, including customer service. And for good reason. Used right, AI can provide invaluable insights into your customers’ behaviors and preferences, boost the efficiency of your customer service team and increase overall satisfaction. Between dynamic personalization, […]
How to Turn Bad Reviews Into Great News For Your Business
Opinions expressed by Entrepreneur contributors are their own. No matter how robust your brand’s customer service is, you can’t avoid negative feedback — noise that can block out all the great things your business offers and does. Social media is rife with videos highlighting incidents where customers feel wronged and the torrent of negative comments […]
Don’t Wait For Customers to Find You — Here’s How to Go to Them Instead
Opinions expressed by Entrepreneur contributors are their own. For years, online businesses, especially smaller ones, have followed a somewhat passive model of customer engagement. The site is live, and the digital storefront is effectively “open.” The expectation is that customers will visit when their need arises, reacting to the demand created by external marketing. This […]
How to Get Your First 1,000 Email Subscribers
Opinions expressed by Entrepreneur contributors are their own. The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email. Building an email list early on in your business development isn’t just a marketing move for startup founders and business leaders; it’s […]