Women’s March Madness 2025 Selection Sunday: How to watch, who will be No. 1 seeds?
One of the most exciting times in sports is almost here. The 2025 NCAA Tournament starts next week with 68 teams readying for college basketball’s showcase event. South Carolina is looking to repeat as champions, but entering this year’s tournament, there is no single dominant team. Four schools have been No. 1 in the Associated […]
How to brand (or re-brand) a Premier League club: Names, locations, kits and crests
What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League broadcasters asking not to be referred to as Tottenham, but rather “Tottenham Hotspur” or “Spurs” for short, The Athletic spoke to experts to […]
Streaming and gleaming: How to watch the New York Knicks amid broadcast and schedule changes
For the first sustained chunk of time in two full decades, rooting for the New York Knicks is a generally rewarding endeavor. After what’s felt like a lifetime of ignominy, the Jalen Brunson-led Knicks are winning games and fun to watch. Cue the music! Brunson is balling at an All-NBA level. Karl-Anthony Towns has unlocked […]